Vision Mission Statement
Both our name and logo embody NERD’s origin story.
Each individual is born with a frame of glasses, an empty canvas. The lenses our perspective, moulded by our lived experiences. Consequently, no two individuals will share the same perspective and interpretation of their surroundings.
NERD “National Ethnographic Research and Development” NPC is based on the ethnographic research methodology that emphasises the importance of viewing life through the lenses of others. It requires ground-level interaction with individuals within their intrinsic environment to understand their respective perspectives and identify the hidden obvious factors that influence their daily lives.
Therefore, our success lies in our ability to open-mindedly observe and understand the social, economic and cultural factors that shape our daily lives. We strive to continuously expand the borders of our projects to find sustainable solutions.
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